UX Research

20 May 2025

Instructions for Crazy Eights

Building a successful digital product is a journey that involves strategic planning, user understanding, and continuous improvement. To ensure your product resonates with your audience and thrives in a competitive market, you need to follow a structured approach. Below is a detailed guide with key steps to help you think creatively with Crazy 8 technique.

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  • Gather together your UX supplies, including A4 paper, markers and sticky dots
  • Give each person an A4 sheet of paper and ask them to draw eight boxes on it.
  • Set a timer for 8 minutes
  • Ask the group to sketch 8 quick ideas each in 8 minutes
  • When the timer pings, everyone stops sketching
  • At this point (time-dependent), you can either:

1. Ask people to present their top three ideas to the group

2. Ask people to pick their three favorite ideas. Give them 6 more minutes to sketch out these three ideas further. Then ask them to present them to the group.

  • Give everyone 2 sticky dots and ask people to vote on their favourite ideas out of the whole group

The idea is to generate as many ideas as possible within a short timeframe, focusing on quantity of ideas, not quality, and then once you’ve got a bunch of divergent thinking on one topic, to begin converging on some winning ideas by voting on the favorites.

These chosen ideas can then be worked up into prototypes or more refined designs, or you could even do another round of rapid sketching on them and then another round of voting to hone in even further on the top ideas.