The new User Groups feature enables centralized permission management within SCBN Hub.

Enterprise platforms succeed when complexity is managed — not multiplied.
This is the story of how we redesigned user permission management inside IBM Sterling Cloud Business Network (SCBN) by centralizing access control within the SCBN Hub — reducing onboarding friction, eliminating errors, and strengthening governance at scale.
IBM Sterling Cloud Business Network (SCBN) is a cloud-based B2B integration solution that enables organizations to securely exchange business documents such as:
These are transmitted using:
At the center of this ecosystem sits the SCBN Hub, which connects three critical operational components:
Each application plays a vital role in enterprise operations.
But together — they created friction.
Users were created in the B2Bi SaaS Hub (part of SCBN Hub).
However, permissions were not centralized.
To onboard a single user, admins had to:
For enterprises managing hundreds of users, this became:
This was not just a usability problem. It was an operational risk.
The business saw a clear opportunity:
Move application-level permissions into SCBN Hub
Create a single place to manage user access
Our primary persona: Customer Admin
They are responsible for:
Their need was clear:
“I want to manage users across all applications effortlessly and confidently — from one place.”
How might we enable Customer Admins to manage user permissions across multiple SCBN applications in a centralized, intuitive, and error-proof way?
To answer this, I led a structured three-phase journey:
The biggest risk? Solving the wrong problem.
Before designing anything, I facilitated five structured workshops:
My goal: align product, design, and engineering around evidence.
Admins had to switch between:
User management was distributed — not centralized.
We identified:
These tactical issues pointed to a deeper systemic problem:
Admins were adapting to the platform.
The platform wasn’t supporting their workflow.
Through as-is scenario mapping, we uncovered:
Admins weren’t just slowed down.
They were frustrated. In enterprise tools, frustration leads to spreadsheets and shadow processes.
We conducted sponsor interviews and validation sessions.
Admins told us:
We synthesized findings into four themes:
Custom roles ranked #1 because:
This insight became our strategic anchor.
We explored three solution directions.
Why we rejected it:
Flexible — but fragile.
We explored a user group model where:
Why we chose it:
Group-based design allowed governance at scale.
But too limited for complex enterprise structures.
We introduced User Groups within SCBN Hub.
This was more than a UI update.
It was an architectural improvement.
Admins could now:
We successfully launched the Group Users feature within a 3-month timeline.
This directly aligned with business goals around efficiency and error reduction.
This project required:
One belief strengthened through this work:
Alignment is a design responsibility.
Through both IBM Maximo and SCBN Hub initiatives, I’ve worked on transforming operational systems into integrated data ecosystems.
In both cases, the challenge wasn’t technology.
It was aligning architecture with real business outcomes.
Enterprise UX isn’t about aesthetics.
It’s about:
By centralizing user permissions inside SCBN Hub, we didn’t just improve usability.
We improved control, compliance, and enterprise trust.
And in enterprise software — trust is growth.

